"Lane is a dynamic and visionary leader whose experience and reputation in the luxury space makes her uniquely suited to lead Beach Properties of Florida. Her ability to grow organizations, develop talent and deliver exceptional results aligns perfectly with our long-term strategy and commitment to excellence."
"I am honored to return to HomeServices of America and lead Berkshire Hathaway HomeServices Beach Properties of Florida. This organization has an incredible reputation, and I look forward to working alongside our talent."
Lane McCormack has been appointed president of Berkshire Hathaway HomeServices Beach Properties of Florida. McCormack brings over 28 years of real estate industry experience, most recently serving as CEO and qualifying broker at Ansley Real Estate/Christie's International Real Estate for seven years. In that role, she scaled operations and expanded the firm's luxury segment presence. She previously held senior leadership positions within HomeServices of America, including managing broker roles at Prudential Georgia Properties and Harry Norman, Realtors, and served as president of the Atlanta Realtors Association. The brokerage focuses on coastal and luxury properties from the Forgotten Coast to the Emerald Coast, operating in a market experiencing sustained demand from second-home buyers, investors, and move-up purchasers despite broader market cooling from higher mortgage rates.
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