Real estate agents recognize Super Bowl weekend as the unofficial start of the home-selling season, typically leading to increased buyer interest in February. This period encourages first-time buyers to explore homeownership, often prompted by family discussions during holidays. Agents note that in February, inventory is lower and eager buyers start making moves, creating an advantageous environment for sellers. Meanwhile, NFL loyalty can also influence home searches, as many individuals feel a stronger community connection to neighborhoods aligned with their favorite teams.
About 1 in 5 NFL followers say their loyalty played an extremely significant or highly significant role in their home search process, according to recent research from Realtor.com.
Once the ideas spark, it's good to remember that sellers can take advantage of more buyer attention and less competition if they list in February.
We always say the lights come back on around the Super Bowl.
February may be attractive for some sellers who want to catch the warming market on the early side.
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