Zillow's recent policy change, announced by Executive Errol Samuelson, threatens real estate agents by stating that listings not on the MLS within 24 hours of public marketing will not be featured on Zillow due to a supposed retaliatory measure. This move emphasizes Zillow's control over the marketing of listings, sidelining both agents and homeowners, while underlining their focus on profit through lead diversion to competing agents. Agents are advocating for neutral platforms rather than being bullied by tech giants like Zillow that profit from their hard work.
If your listing is not on Zillow within 24 hours, Zillow will retaliate against you and your homeowner by turning off your ability to list on Zillow.
This isn't about protecting consumers. It's about protecting Zillow's ability to profit from your listings by selling your leads to competing agents.
Real estate portals must remain neutral. Whether you're a buyer's agent, a listing agent, or both, we support all agents and believe you deserve better.
Zillow's lead diversion model hijacks your hard-earned listings to generate commission splits for them and grow their brand at your expense.
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