Collins: Presentation is essential in today's housing market - San Jose Spotlight

Housing sales vary widely week to week, while the local market remains resilient compared with other regions. War and inflation create uncertainty and increase inventory options for buyers, making it harder for listings to get noticed. A strong exterior first impression matters because it is seen at showings and used in online marketing. Clearing debris, dead plants, and weeds, shaping hedges, trimming trees, and pressure washing can improve curb appeal at low cost. Fresh exterior paint and professional guidance can help the home stand out. Inside, deep cleaning, wiping cabinets and fixtures, removing dust from blinds, cleaning windows, and polishing stainless appliances improve presentation. Replacing mismatched lightbulbs can create a consistent look.

"How your home appears from the outside is critical to establishing a positive first impression on future buyers. Not only is it the first thing a potential buyer sees at a showing, but it is also typically the first photo used on websites and marketing material. Clearing the yard of debris, dead plants and weeds is always the first and easiest step. Next, make sure your hedges are shaped, and your trees are trimmed. Depending on the size of the yard, you may have to hire a professional."

"In addition, you should consider pressure washing the house and all the hardscape. This is another low-cost action that can make a significant difference. Fresh exterior paint can make a stark difference as well. Let a professional guide you through this process. You may end up painting your wood roll-up garage door or that old school rock/brick siding. The goal is to make your house stand out in the neighborhood. A welcoming, well-kept exterior evokes positive emotions and will help you obtain an optimal selling price."

"The strategy is similar for the interior. Give your home a deep cleaning. Wipe down the cabinets and light fixtures, remove the dust from the blinds, clean the windows and make those stainless steel appliances sparkle. It may be worthwhile replacing lightbulbs to ensure they are all the same desired shade."

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