The court's preliminary injunction mandates that the Port of Oakland immediately cease using "San Francisco Bay" in association with its airport, emphasizing San Francisco's concerns over public affiliation.
Judge's ruling indicates that San Francisco is likely to win on their core liability theory as they must avoid potential irreparable harm from this name association.
Despite Oakland's claims of investment in the new branding, the judge highlighted the minimal impact of the injunction, favoring San Francisco's longstanding name and reputation.
The Port of Oakland acknowledged the impact of the injunction, stating that although some confusion was ruled out, the name change creates implications of unrecognized affiliation.
Collection
[
|
...
]