Democratic officials highlight 'weird platforms' of opponents like Donald Trump, aiming to make voters stick with what feels 'normal' and safe.
Conservative politicians pushing extreme views on LGBTQ+ rights are labeled 'weird,' breaking down their presumed power and showing they don't represent the majority.
Transportation norms view car dependency as 'normal,' stigmatizing alternative modes like biking and transit; flipping the script to challenge this perception can make travel easier.
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