"The general public has no idea how much coffee Mayor London Breed drank. For all we know, her predecessor Mayor Ed Lee started each morning by wading into a kiddie pool full of macchiato. That's because neither of these mayors had their staff post even a fraction of what Lurie's team has to social media. Lurie, on the other hand, is seemingly perusing all the cafes in the Yellow Pages, A to Z, and taking his Instagram followers with him."
""People didn't know we existed before they came," Umit Sener, the proprietor of Gyro King, told the Bay Area Reporter. But then Lurie and his entourage visited the City Hall adjacent restaurant and the mayor posted about it on his Instagram feed. "Now they come and say, 'We saw you.' We have new customers. Some businesses come to me and say, 'How did you do that? We want to do that too.'""
"A photograph of the mayor's visit to Gyro King now graces the restaurant's wall. This all feels an awful lot like a microcosm of Lurie's first year in office. Gyro King is the Turkish place across from the Main Library. People may not have known it by name, but diners dropped in with enough regularity - including your humble narrator on quite a few occasions - for the place to stay in business for decades and decades under Sener's family."
San Franciscans raised concerns about Mayor Daniel Lurie's caffeine intake and unusually public café habit. Lurie posts numerous café visits on Instagram, far more visibly than predecessors London Breed and Ed Lee. Lurie's patronage brought new customers to small businesses such as Gyro King, whose proprietor Umit Sener reported increased traffic and a mayoral-photo now on the restaurant wall. Multiple businesses expressed interest in gaining similar exposure. Lurie projects positivity, optimism, and an ever-present public profile, and his social-media-amplified local visits became a defining element of his first year in office.
Read at Mission Local
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