LaRussell, a rising star in Bay Area rap, showcases a relatable persona, balancing his music career with a normal lifestyle. During a performance at the Empress Theatre in Vallejo, he impressively rapped while reading lyrics off his phone, breaking any possible stigma about such an act. With co-signs from industry veterans and a burgeoning fanbase, he represents the future of Bay Area hip-hop while maintaining a grounded approach to life, often prioritizing family and community, making him a relatable figure for his audience.
"I'm a rapper, but I'm like a regular [person] who raps, you know? Like me and your life is probably hyper similar, except when I'm performing."
"For another rapper, reading lyrics off a phone would be a goofy look. But there's no posturing here. LaRussell plays it off so casually that somehow, it looks kind of cool."
"Vallejo has LaRussell, an everyday guy hiding beneath a stack of hit records... he goes for morning walks, rides his bike and picks his kids up from school."
"To his hundreds of thousands of fans, the 30-year-old rhyme-slinger is the heir apparent of Bay Area hip-hop, with co-signs from Too Short, P-Lo and E-40."
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