America's K-pop boom has surged since 2018, with groups like BTS and Blackpink achieving unprecedented success on the Billboard charts. As they navigate solo careers amidst group dynamics and external challenges, BTS, influenced by military service, split launches over three years, while Blackpink embraced a rapid solo approach. Outcomes vary, with some members achieving significant success, like Jimin's record-breaking Hot 100 entry, while others, such as RM, faced declines in popularity. The varied strategies highlight potential paths for future K-pop artists in the American market.
The K-pop boom in America is relatively new, highlighting the recent chart success of BTS and Blackpink as they branch into solo projects.
BTS members have managed solo success amid challenges like mandatory military service, while Blackpink's members quickly released solo projects for concerted impact.
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