"Fisher marked the first time Moscone Center hosted something enormous like this; I went on the second night of a two-night takeover, December 20. Operationally, it ran surprisingly smoothly for a first-time venue. Crowd-wise: a lot of phones, a lot of jerseys, a lot of people filming drops they will absolutely never watch again. It felt like a first "rave" moment for a lot of folks since it was an 18+ event."
"At the same time, it was aggressively overbranded, which is precisely why "rave" is in quotation marks. Fisher's face was everywhere, on screens, banners, burned into the back of my eyelids. To me, and probably everyone else in the scene, electronic events and tech-house shows at this scale are entirely disconnected from rave culture, which isn't shocking; nonetheless, the energy coming from the crowd was palpable and infectious."
San Francisco hosted several massive, pop-facing electronic music shows including Fisher, Swedish House Mafia, and Skrillex with Four Tet. Fisher took over Moscone Center on December 20 for its first large-scale event there, running operationally smoothly and drawing an 18+ crowd characterized by phones, jerseys, and people filming drops. The event was aggressively overbranded and felt disconnected from traditional rave culture despite palpable crowd energy. Swedish House Mafia (December 29) and Skrillex with Four Tet (December 30) occupied the Pier 80 warehouse with intentional production choices—minimal screens, strong lighting, and piercing sound—creating a spectacle that emphasizes mainstream appeal.
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