Sony announces record surge in profits for Q1. Here's how they did it
Briefly

Sony reported an 18% profit increase for the fiscal year ending March, attributed largely to its music and video game sectors. CEO Hiroki Totoki outlined the company's growth strategy focused on collaborative efforts across various divisions, including animation and music, to enhance emotional engagement. The company anticipates strong future offerings in its movie division, features an expanding anime streaming service, and aims to leverage its technology in entertainment products. Despite stagnant financial segment revenue, Sony plans to mitigate potential impacts from U.S. trade tariffs on its operations.
Hiroki Totoki emphasized that collaboration among Sony's segments, such as animation and music, is essential for delivering the 'kando'—emotional engagement that defines Sony's vision.
Sony's movie division anticipates strong offerings with projects like Spider-Man films and The Beatles biopics, while the anime streaming service Crunchyroll drives significant growth.
Read at Fast Company
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