Epic Games announced a series of collaborations to boost Fortnite's popularity in Korea, highlighting the new Son Heung-min skin available for limited time from June 21-28. In addition to the skin, which includes themed accessories and an emote, Fortnite has integrated music from popular K-pop artists like BTS's Jungkook and Jimin. Senior design director Eric Williamson emphasized Fortnite's evolution into a cultural hub, leveraging K-content to connect diverse global audiences. This move aligns with past initiatives featuring other sports stars to attract wider player engagement.
Epic Games aims to enhance Fortnite's appeal in Korea with collaborations including a Son Heung-min skin and K-pop music integration.
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