Mark Mulligan discusses the potential transformative changes in the music streaming industry due to two-tier licensing and supremium concepts. While these initiatives aim to redefine revenue structures, the unintended consequences could lead to a new class of demonetized artists, increase discontent among independent labels, and drive artists away from traditional streaming platforms. Mulligan suggests that the broader effects of these changes are likely to reshape both the business landscape and cultural fabric of music in the coming years, highlighting the need for deeper exploration of these dynamics.
The challenges posed by a two-tier licensing system may lead to the emergence of a music industry subclass, impacting both business and cultural diversity.
As streaming matures, the unintended consequences of its monetization methods could create significant shifts where independent labels actually begin a noticeable backlash.
With the prospect of 'demonetised' artists, the industry might witness a mass migration of talent seeking alternative avenues to form connections with fans.
Collection
[
|
...
]