Bowers & Wilkins and McLaren have extended their collaboration, solidifying Bowers & Wilkins as the Official Audio Partner for McLaren Automotive and the F1 team. This partnership expands Bowers & Wilkins' premium audio systems, previously integrated into McLaren supercars, to now include the fast-paced world of Formula 1. Both brands emphasize precision engineering and performance, striving for technical excellence. An example of this synergy is seen in the McLaren W1, which features advanced audio technology integrated into its innovative design, ensuring a superior sound experience for drivers and passengers alike.
Exceptional audio performance is key to further enriching the engagement of a McLaren. Specialist engineers from McLaren Automotive and Bowers & Wilkins have worked in partnership since 2015 to develop and deliver the sound technologies that ensure the levels of audio system excellence our customers demand.
The connection between Bowers & Wilkins and McLaren is rooted in a shared commitment to pushing the limits of design, engineering, and performance.
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