Skittles have long dominated the non-chocolate candy sector since the 1970s, yet YumEarth's Giggles present competition as an organic and allergy-friendly option. Despite being branded as a copycat by some, YumEarth offers a range of candies that cater to dietary needs while providing a similar aesthetic to popular treats. A taste test between Skittles and Giggles reveals notable differences in flavor and ingredients, with each product carrying about 20 grams of sugar per serving but differing in calories and specific flavor profiles, such as lime versus green apple.
In the spirit of fairness, I had to do my own research. I was interested to see it wasn't just Skittles that had competition.
YE is making allergy-friendly, organic, vegan, all-natural alternatives to many of today's favorite candies, including choices that look very similar to Twizzlers, Starburst, M&M's.
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