The U.S. frozen pizza market reached $6.62 billion in 2022, fueled by increasing consumer consumption. Though pizza was little known before the 1950s, the national introduction of frozen pizza by the Celentano Brothers in 1957 changed that. Totino's, founded by Rose and Jim Totino, became a pioneer in the frozen pizza sector and remains a dominant brand, holding 75% of the market and offering a variety of products beyond pizza. This tale reflects a fascinating culinary evolution in American dining habits.
Frozen pizza became a household staple in the U.S. after hitting the market nationally in the late 1950s, now thriving as a $6.62 billion industry.
Totino's, founded in the 1950s, remains the oldest and most dominant brand in the frozen pizza market, achieving remarkable household recognition.
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