SF Weed Week' Hopes to Fill Void of Canceled 4/20 Party, With Promotional Marketing Events
Briefly

SF Weed Week is rolling up for its first-ever iteration from April 13-22, providing an alternative to the canceled Hippie Hill 4/20 event. Weed growers are rock stars, and strains are celebrities, creator David Downs said.
SF Weed Week features cannabis producers releasing new flowers in 7 licensed lounges and stores over 7 nights, treating strain releases with a rock star treatment similar to album releases.
SF Mayor London Breed, known for hating 4/20 celebrations, attended the SF Weed Week kick-off. The event may have tourism value, especially if 4/20 celebrators decide to avoid Hippie Hill.
Read at sfist.com
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