Pacsun is enhancing its presence at the 2025 Outside Lands festival in San Francisco with an immersive pop-up called the Pacsun General Store. This space features a limited-edition collection tailored for festival attendees, including three unisex pieces that incorporate the festival’s theme and aesthetics. The Ranger Dave tee is the highlight of the collection, complemented by a concert tee and sweatpants. Additionally, Pacsun is offering exclusive Outside Lands outerwear only at the event, emphasizing a unique and engaging consumer experience beyond traditional merchandise.
The centerpiece of Pacsun's festival activation at Outside Lands is an immersive pop-up known as the Pacsun General Store, designed to embody music, fashion, and West Coast creativity.
Pacsun offers a limited-edition collection at Outside Lands featuring unisex apparel that merges the festival's aesthetic with the brand's modern California style, including the Ranger Dave tee.
The unique aspect of Pacsun's presence at Outside Lands is the experiential dimension, providing fans with a chance to engage deeply through a rustic-themed photo booth and hands-on interactions.
Official Outside Lands outerwear curated by Pacsun will be exclusively available on-site, creating a collector's opportunity and enhancing the brand's connection with festival-goers.
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