Historically, Japanese consumers have avoided foreign rice, favoring domestic varieties due to their confidence in quality. However, a current 200,000-ton shortage has forced a re-evaluation. Last week, amid soaring prices, Japanese consumers rapidly purchased the first South Korean rice imports in decades, clearing store shelves in a matter of days. This represents a remarkable shift from 1993, when imported rice languished unsold. Now, the recognition of South Korea's rice quality has entered the conversation, as both culture and market dynamics influence consumer decisions.
Japanese consumers, traditionally hesitant to buy foreign rice, have suddenly embraced South Korean imports in response to soaring prices, marking a significant shift in consumer behavior.
Due to a 200,000-ton rice shortage in Japan, government measures and high prices have driven appreciation for foreign rice, a stark change from previous attitudes.
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