Sam's Club bakery offerings are described as unexciting compared with other grocery stores. The large package sizes and portions make it harder to buy only what is desired, and many items are considered too basic to encourage trying new flavors. The result is fewer impulse purchases and less excitement during browsing. A preferred improvement is more mix-and-match options, either through a bakery attendant who assembles selections or through a self-serve area. Costco’s mix-and-match approach for items like danishes and bagels is cited as a model. The goal is to choose only preferred flavors, avoid buying too many unwanted items, and reduce the risk of products going bad before they are finished.
"Sam's Club bakery isn't exciting. I don't get the same thrill from seeing what's available as I do at places like Trader Joe's, Whole Foods, Sprouts, or even (to a lesser extent) Walmart. Whereas I've been known to walk out of those other stores with something I didn't intend to buy, that almost never happens when I peruse the Sam's Club bakery. Part of that has to do with the fact that nearly everything comes in such large packages and portions, while the other part of it is that I feel like a lot of the items are just too basic - they don't appeal to people like me, who are far more tempted to try new things."
"First of all, if I have to commit to buying in bulk, I wish there were more mix-and-match options. There are a couple of ways this could work: allowing a bakery attendant to mix and match or having a self-serve area. Costco has mix-and-match options with some of its products, like its Danishes and bagels, which could work at Sam's. I'd love to pick only the flavors my family likes and none that they don't."
"For example, we often buy a variety pack of muffins from Sam's, but only reluctantly finish off the blueberry ones. While we could buy a six-pack each of chocolate and banana nut, that would be far too many muffins to go through before they went bad. That concept would be nice to apply to any bake"
Read at Tasting Table
Unable to calculate read time
Collection
[
|
...
]