Dave Perruzza, owner of two popular LGBTQ+ bars in D.C., is severing ties with Jack Daniel’s in protest against its parent company, Brown-Forman, for abandoning diversity, equity, and inclusion initiatives. This decision, influenced by customer feedback, highlights a broader trend of corporate retreats from DEI efforts amidst political pressures. With Perruzza's actions signaling potential consumer backlash, the LGBTQ+ community's significant buying power underscores the consequences brands may face as they align with controversial political moves against inclusivity.
"So, once we sell what we have you won't see Jack Daniel's at Pitchers or ALOHO anymore. We carry Bullet but what would be another great alternative?"
Jack Daniel's once prided itself on + inclusion, partnering with Pride events and diversity programs. But in August, Brown-Forman announced it was abandoning DEI efforts, citing 'legal and external pressures' - a move widely seen as caving to right-wing backlash against corporate inclusivity.
Critics say many businesses are shifting their stance to avoid political scrutiny and to curry favor with the Trump administration, which has aggressively dismantled federal DEI initiatives.
Perruzza's decision to drop Jack Daniel's could signal a broader consumer backlash against brands retreating from DEI efforts.
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