The 2024 LGBTQ+ Climate Survey found that 80 per cent of LGBTQ+ adults in the US would boycott a company that rolled back equality programmes. This demonstrates that supporting diversity, equity, and inclusion (DEI) isn't merely a policy decision; it profoundly impacts customer loyalty and brand perception among increasingly vocal and empowered communities.
As companies like Harley-Davidson and Ford abandon DEI programs, they may risk alienating a significant demographic. The survey indicates 75% of LGBTQ+ individuals view cuts to DEI policies unfavorably, and 52% would actively encourage boycotts, emphasizing that a company's commitment to inclusivity directly correlates with its market success.
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