Corporate sponsors slammed for shunning San Francisco Pride: 'Shameful behaviour'
Briefly

Corporate sponsors have faced backlash for rescinding support for San Francisco Pride, coinciding with Donald Trump's ongoing anti-LGBTQ+ rhetoric. The loss of financial backing from major companies has resulted in a significant funding gap, putting the event in jeopardy. SF Pride requires an additional $300,000 to reach its fundraising goal of $1.2 million for this year’s festivities, themed ‘Queer Joy Is Resistance.’ Executive Director Suzanne Ford has attributed the retreat of sponsors to the broader climate of hostility against diversity, equity, and inclusion initiatives under Trump's leadership, affecting the community profoundly.
Corporate sponsors have been criticized for abandoning San Francisco Pride during a time of rising fascism, resulting in a significant funding shortfall for the event.
Without the sponsorship money, San Francisco Pride cannot proceed, leading to a potential fundraising gap of $300,000 needed to support this year's celebration.
Executive Director Suzanne Ford links the loss of sponsors to Trump's attacks on DEI programs and targeting of transgender rights, illuminating broader societal impacts.
The theme for this year's San Francisco Pride is 'Queer Joy Is Resistance,' signifying a resilient stand against oppression and the erasure of LGBTQ+ identities.
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