As expected, Target's Pride collection is a rainbow flop. - Queerty

Retailers are launching Pride Month collections with rainbow-themed products and LGBTQ+-geared offerings. Levi’s, Converse, and Hollister are highlighted for themed items such as rainbow shoes and a jersey tied to a Drag Race personality. Target is criticized for offering a small, underwhelming selection, with mostly purple branding and limited LGBTQ+ merchandise. Shoppers can find items like a $15 party in a box, small decorative bird objects, and a $35 vinyl from KATSEYE. Some stores show slightly expanded in-person displays, including graphic tees and music vinyls, but online Pride navigation is also described as difficult and disappointing.

"With Pride Month just around the corner, retailers across the country are rolling out the rainbow-colored carpet with their curated and LGBTQ+-geared collections. There's Levi's and its homage to leather daddies, a rainbow rebellion of shoes from Converse and a Hollister jersey dedicated to Dawn from Drag Race. But one major retailer seems to be falling short-again-with a campaign as uninspired as its politics. If you think we're talking about Target, you'd be, well, right on target!"

"Based on some on-the-ground reporting, this year's Target Pride collection appears to take up an, um, rather small shelving unit. Thankfully, the once loud-and-proud allies have denoted the occasion with a lot of purple and as little rainbow branding as possible. According to the photos, LGBTQ+ shoppers can snag a $15 Party in a Box, vaguely homosexual-looking bird tchotchkes, and-checks notes-a $35 vinyl from KATSEYE. To be fair, the gay community is big fans of the rising girl group, which includes members who identify as LGBTQ+. But throwing their album up there and calling it a day is lazy at best."

"Perhaps we should give Target some credit. As an X user's photos reveal, some stores are carrying an "expanded" selection (two small shelving units), which include some gauche tutus, ugly bucket hats, Whitney Houston and Dolly Parton graphic tees, as well as vinyls for Britney Spears' greatest hits and The Pussycat Dolls' first album. Target's corporate curators were rightfully ripped on social media."

"Target's online offerings aren't any better, either. If you can achieve the Sisyphean task of locating the Target web store's Pride Month storefront, you'll be equally disappointed by their ""

Read at Queerty