"I originally told the team, it's like running on the moon," says Carson Caprara, SVP of footwear at Brooks. The Glycerin Max is designed for extreme comfort.
"[It's about] how much cushion you can provide before it actually starts becoming a negative experience," says Caprara. Brooks aims for optimal plush without compromising performance.
The way that Brooks delivered that was by creating its tallest foam shoe ever—the heel is 36mm tall... with two flavors of foam that balance comfort and performance.
The promised payoff was originally speed, as Nike shoes broke marathon records. But as companies like Hoka and Brooks incorporated such technology, they chipped away at Nike's dominance.
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