"It was an incredible atmosphere. Two years ago, it was for sure not like this. 2026 will be a good year for Montréal and the Canadian races and I hope it's gonna be a good year for me as well," said Pogačar in his winner's press conference.
"Pogačar won in Montréal two years ago, then last year there's the Netflix series and a few months ago people were saying, 'Hey Pogacar will come it’s incredible' but we have to tell them 'Guys, Pogačar won here two years ago'," explained Montréal 2026 CEO and GPCQM General Manager Joseph Limare in an interview with media including Cyclingnews.
"The Netflix effect in North America is very good for cycling." This sentiment encapsulates the impact of increased visibility and engagement for the sport, highlighting how popular media can transform perceptions and attract a wider audience.
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