"A strange phenomenon has sprung up around the world this January, with thousands of runners across the U.S. - as well as some in Australia, New Zealand, and Chile - repeating short Strava segments as many times as they can over the course of the month. Entering its third week, the Burrito League has become a bit of a phenomenon in ultrarunning."
"What originated as a challenge in 2024 and 2025, put forward by the Mexican restaurant Chipotle and the fitness tracking app Strava, has quickly developed a life of its own. For those two years, Chipotle and Strava teamed up to challenge runners to run specific segments as often as possible in January, with the winner earning a year's worth of burritos. In 2024, runners across the country took on the challenge, racking up hundreds of miles, with a few reaching nearly 450."
Thousands of runners across the U.S., plus participants in Australia, New Zealand, and Chile, repeatedly run short Strava segments throughout January as part of the Burrito League. The Burrito League began as challenges run by Chipotle and Strava in 2024 and 2025 that rewarded the competitor who completed specified segments most often with a year's worth of burritos. In 2024 several participants logged hundreds of miles, and in 2025 competitors such as Kevin Russ and Jamil Coury each covered over 750 miles on a 0.2-mile sidewalk segment, with Coury declared the victor at month’s end. Long-distance pedestrianism in the late 18th and 19th centuries staged similar loop-based endurance contests, exemplified by Captain Robert Barclay Allardice’s 1809 one-mile-every-hour-for-1,000-hours feat and American multi-day events at venues like Madison Square Garden that ran up to 600 miles and turned participants into celebrities.
Read at iRunFar
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