"The London Marathon is now so big that, as the Guardian revealed last month, organisers plan to split it over two days in 2027 so that 100,000 can take part."
"The explosion in this new breed of running clubs or crews has been key to the boom. Unlike a traditional club, their emphasis isn't usually on super-fast times but on being inclusive, enjoying a run and a chat, and a coffee afterwards."
"According to Jenny Mannion, who founded the female-running group Runners and Stunners in 2023, it is because they are embracing a community-focused approach to running."
"More than 1.1 million people entered the ballot for this year's race - 750,000 more than four years ago, with a third of those in the 18-29 category."
The London Marathon 2023 will see a record 59,000 participants, raising nearly £100 million for charity. The event has attracted over 1.1 million entries, with a notable increase in young female runners. Organizers plan to expand the marathon to two days by 2027 to accommodate growing participation. The rise in running popularity is attributed to Gen Z, women, and social media, with new running clubs focusing on inclusivity and enjoyment rather than competition. This shift has transformed the running landscape significantly.
Read at www.theguardian.com
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