JENNIE: Ruby
Briefly

The rise to fame of BLACKPINK came with a complex set of challenges, particularly in transitioning their music for Western audiences. This resulted in songs that some critics view as formulaic and lacking the depth that characterizes K-pop's innovative potential. The solo careers of the members have met varying levels of scrutiny, with JENNIE standing out for her stronger musical identity and ability to articulate a distinctively appealing sound. Despite the criticism surrounding the authenticity and production of their solo projects, the evolution of their music showcases both the struggle with Western pop norms and their individual artistry.
It was an honest mistake. For 30 years, K-pop acts rarely contended with the rubric of American pop music, whose stylistic conservatism thwarts K-pop's compelling genre agnosticism.
If JENNIE has the most robust individual musical identity of the quartet, it's because her songs have a crucial element the others' lack: They sound good.
This is the secret to Ruby: It's less 'fake it till you make it' than 'make it so you can fake it.'
JENNIE excels on these tracks because she knows how to play the game. Much like Rihanna, she's been lambasted for lazy performance.
Read at Pitchfork
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