Andrew Forrest is challenging Meta Platforms in a federal lawsuit, asserting the company's AI-powered ad systems are complicit in the proliferation of fraudulent investment schemes using his image.
Legal experts highlight the unique aspect of AI's involvement in litigation related to Section 230 protections, with scams costing small investors millions through social media platforms and apps.
The case against Meta raises questions on whether AI-generated content should be attributed to users or the platform, drawing attention to the responsibility and liability of technology companies in preventing scam ads.
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