""WTF is wrong with Cracker Barrel?""
""It's called graphic design, Don. Read Creative Bloq, and you'll learn all about it.""
""with the goal of creating a feeling of nostalgia with an old-timer wearing overalls""
""now rooted even more closely to the iconic barrel shape and word mark that started it all.""
Cracker Barrel is a chain of over 600 Southern-themed US restaurants operating in 44 states. The original logo, created by Nashville designer Bill Holley on a napkin in 1977, featured an old-timer sitting beside the company name inside a pinto-bean-shaped form meant to evoke nostalgia. The rebrand drops the anonymous old-timer, converts the barrel into an abstract, versatile motif, refines the colour palette while retaining mustard and brown, and introduces a cleaner, modernised logotype. The redesign prompted criticism from right-wing figures, including Donald Trump Jr., and became a flashpoint in cultural debates over branding changes.
Read at Creative Bloq
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