McKinsey's DEI profitability claims are refuted by Green & Hand's academic study, showing no proven causal link between DEI and profitability, rather highlighting an existing practice in successful companies.
Cuban's defense misconstrues the purpose of the study; replicating results is not reverse engineering, unlike the speculated methodology of McKinsey cherry-picking data to fit a desired narrative.
The notion that DEI practices lead directly to profitability is dismissed; profitable companies may engage in DEI, but it doesn't confirm DEI as the cause for success, leaving the link between wokeness and profits uncertain.
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