The neoconservative movement is attempting to rebrand itself and pull America First conservatives into its pro-war agenda, as exemplified by Josh Hammer's rhetoric. Hammer's comments about The American Conservative reflect a strategic effort to maintain relevance amidst public disapproval of past military interventions. Tac, founded in 2002, consistently warns against perpetual wars and has historically criticized conflicts like the Iraq and Afghanistan wars. Hammer's younger perspective allows for some critique of past failures, framing current conflicts, particularly with Iran, as distinct and in America's interest.
During the recent Iran war frenzy, Josh Hammer, a self-styled conservative commentator and Newsweek senior editor-at-large, attempted to smear The American Conservative via X, which opened a window to his own agenda. His June 12, 2025, post sneers, 'It is one of the great ironies of our contemporary media landscape that the outlet calling itself the 'American Conservative' is more pro-Iran and pro-Muslim Brotherhood than any Arab country not named Qatar.'
It's clear the neoconservative movement, reeling from embarrassing defeats in public opinion, has been pivoting towards a rebrand. Seeking to salvage relevance, they've enlisted compliant voices like Hammer to seduce America First conservatives to their pro-war project.
The American Conservative, also known as TAC to its friends and associates, has had a consistent record of warning against the forever wars of the 21st century and calling out senseless bloodshed. TAC was founded in 2002 with the intention of providing a voice for those against the upcoming Iraq catastrophe.
Hammer's youth affords him some distance from previous boomer-supported neoconservative failures and allows him, with little cost, to occasionally criticize the Iraq and Afghanistan disasters in order to claim the wars du jour, such as Israel's escalating clash with Iran, are different and somehow in America's interest.
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