"Hiring a full-time lead developer or building an in-house department sounds like the right move, but once you factor in salaries, national insurance, pensions, and equipment, the numbers get uncomfortable fast."
"With a permanent hire, you're paying the same amount whether it's your busiest month or your quietest. With an external team, you're paying for output."
"If you're launching a SaaS business, your product is the service. Your code needs constant attention and updates, and you'll likely have a heavy technical workload every single month."
"For these marketing-led businesses, the goal is to have a platform that works perfectly without needing a full-time engineer on the payroll."
Many founders find that the largest overhead is not marketing or office space, but the technical team. Hiring full-time developers incurs high costs. Consequently, many are opting for external partners to build digital products without long-term financial commitments. This approach allows for flexibility, as payment is based on output rather than fixed salaries. The budget allocation for tech varies based on business type, with SaaS companies needing in-house developers for ongoing support, while marketing-led businesses can benefit from outsourcing.
Read at London Business News | Londonlovesbusiness.com
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