ClickUp's GVP of Marketing on Solving Work Sprawl
Briefly

ClickUp's GVP of Marketing on Solving Work Sprawl
"Work sprawl is the silent killer of productivity, innovation, and morale in today's workplace, often rooted in disconnected tools and processes. I've lived it, led through it, and-most importantly-learned how to fight it. In this piece, I want to share my journey with work sprawl, the hidden costs I've uncovered, and why I believe the future of work depends on unified workspaces and AI that actually works for people."
"What I was really up against was work sprawl-something I now define as the fragmentation of work across too many disconnected tools, systems, and processes. It's when your teams switch between platforms, lose context, and spend more time updating each other than actually getting work done. The impact on productivity was undeniable. Teams slowed down, duplicated efforts, and spent more time aligning than executing. Information was scattered, collaboration became fragmented, and projects lost momentum before they even got going."
Work sprawl is the fragmentation of work across too many disconnected tools, systems, and processes, causing teams to switch platforms, lose context, and spend more time updating each other than executing. Productivity, innovation, and morale suffer as teams slow down, duplicate efforts, and lose project momentum. Application sprawl creates redundant tools and wasted spend when many platforms overlap or sit unused. Context sprawl scatters information across Google Docs, Slack, email threads, and project management tools, eliminating a single source of truth. Unified workspaces and practical AI are presented as necessary solutions to reduce hidden costs and restore focus.
Read at ClickUp
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