Women are asking for more prenups because they make good money - and have social media brands to protect

"Prenups go with death and taxes on the list of things no one wants to discuss, and yet, they're having a moment. Surveys suggest they're on the rise. On TikTok, lawyers and money influencers cast them as basic financial planning. For ultra-public couples like Taylor Swift and Travis Kelce, attorneys dissect who-gets-what in a divorce with ESPN-level draft-night energy. Monica Mazzei, chair of Buchalter's family law group, calls it "the Kardashian effect": The public interest in their prenups helped ease taboos."

"Survey data suggests more couples are proposing prenups. Fifteen years ago, a Harris Poll survey of 2,000 married or engaged adults in the United States found that just 3% had signed a prenup. In 2023, Harris Poll and Axios reran the survey, albeit with a smaller sample; the share jumped to about 20%. Rates were even higher among millennials (47%) and Gen Z (41%)."

Kamila Staryga agreed to a prenuptial agreement because of a high personal risk profile and complex financial arrangements involving stock compensation. Both spouses receive equity, but one spouse’s options represent a far larger, established financial stake. Prenups are gaining acceptance amid rising public conversation, social-media financial advice, and celebrity scrutiny that normalizes legal safeguards. Survey comparisons show prenup signings rose from about 3% to roughly 20% overall, with 47% of millennials and 41% of Gen Z reporting prenups. Attorneys attribute the trend to reduced taboo and more pragmatic approaches to marital financial risk.

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