Valentine's Day is seen by many as a commercialized event that pressures couples into spending money on expressions of love. However, research in Emotional Intensity Theory suggests a contrary approach; rather than gifts and romantic gestures, introducing mild stress or emotional distance may heighten romantic feelings. Studies show that perceived relationship risks can intensify commitment and attraction, indicating that the traditional view of Valentine's Day may not achieve its intended effect on romantic relationships.
If you impede the ability of a couple to be together emotionally or physically, or if you bring mild stress to bear on the relationship, you may in fact magnify the magnetism between two people.
Emotional Intensity Theory contends that the prevalent Valentine's Day approach of gift-giving may actually be the wrong strategy for intensifying attraction.
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