Why We Fall for People Who Don't Love Us Back
Briefly

Unrequited love causes profound emotional pain due to its addictive nature, which stimulates the brain's reward system akin to addictive substances. The unpredictability of affection reinforces emotional attachment, leading individuals to cling to fantasies about their love interests. Often, people are enamored not with the real person but an idealized version. This makes it hard to let go, especially without closure, leading to further rumination and attachment. However, moving towards healing involves recognizing past wounds and prioritizing self-love over chasing unattainable affection.
Old emotional wounds don't define you. Healing begins when you stop chasing and start choosing you.
Unrequited love activates the brain's reward system, making it feel addictive and hard to let go.
Lack of closure fuels rumination and deepens emotional attachment, even after rejection.
We often fall for the fantasy of who someone could be, not who they truly are.
Read at Psychology Today
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