"Mood swings According to Adjust.com, an app insight blog, "Looking at dating app installs and sessions from January 2023 to December 2024, it's clear that user interest has been gradually declining. From January 2023 to December 2024, dating app installs and sessions saw a 13% year-over-year drop. Despite this overall decrease, sessions remained resilient, particularly during key seasonal periods.""
"Tidio, an AI customer service software suite, ran a survey (1,191 people) of those using dating apps. One of the things they found was only 12% of the respondents were content with their online-dating experience. Additionally, when it comes to the frustrations of online daters, they have doubts whether the partner will look like the person in their photo (25%) and they fear they will match with profiles that aren't real (25%)."
More than 1,500 dating apps and websites operate worldwide, with projected revenue of $9.2 billion this year. Approximately 360 million people used dating apps globally in 2024, and Tinder reports about 90 million users. The introduction of Tinder in 2012 popularized the swipe interface, shifting matching from batch, preference-based suggestions to swipe-driven discovery. From January 2023 to December 2024, installs and sessions declined about 13% year-over-year, though sessions showed seasonal resilience. A Tidio survey of 1,191 users found only 12% were content, with 25% worried about misleading photos and 25% fearing fake profiles. AI features are being added, but emotional dynamics complicate effectiveness.
Read at The Mercury News
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