"The scent of roses is in the air, the candy aisle is brimming with chocolate, and social timelines are full of heart emojis. Must be Valentine's Day! This "Hallmark holiday," celebrated every February 14, gets a lot of flak, but U.S. adults tend to enjoy it. According to Associated Press-NORC Center for Public Affairs Research survey results published last year, 38% of Americans consider the day romantic, and 34% say it's fun. Only 22% call it outdated, while 14% consider it stressful."
"More than half of respondents planned to celebrate Valentine's Day with a romantic partner, while 39% opted to spend the day with family and 17% said they'd celebrate with friends. In fact, about half of singletons surveyed said they intended to celebrate the holiday. That said, the festivities can carry a hefty price tag. Shoppers plan on spending about $200 this Valentine's Day, up from $103 in 2010, according to National Retail Federation and Prosper Insights & Analytics survey data cited by WCVB."
Valentine's Day prompts romantic imagery, increased candy and chocolate purchases, and prominent social-media activity. Survey results show 38% of U.S. adults consider the day romantic and 34% call it fun, while 22% view it as outdated and 14% find it stressful. Celebration plans include more than half with romantic partners, 39% with family, and 17% with friends, and about half of single people intend to participate. Consumer spending expectations have risen substantially, with shoppers planning to spend about $200 this year, up from $103 in 2010 according to retail survey data.
Read at Queerty
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