"Still, outside the tweets, threads, and curated Instagram grids, the story is a bit more nuanced. A 2023 Pew Research report found that Americans are divided on open marriages. Of about 5,000 US adults surveyed, 37% found open marriages completely unacceptable. Younger generations approved more than anyone else: roughly half of 18- to 29-year-olds were accepting of open marriages. Dr. Justin R. Garcia, the executive director of the Kinsey Institute, has also witnessed the growing popularity of non-monogamy in his work."
"People were talking about swinging in the 60s and 70s, but the language and the amount of attention to it changed, particularly over the last decade," Garcia told Business Insider, citing Amy C. Moors, a sexuality scientist who noticed a steady increase in people searching for terms related to polyamory between 2006 and 2015. However, showing interest and actually engaging in the activity are two different things."
Open relationships have gained cultural popularity and greater acceptance among younger adults, with social media highlighting benefits like increased sexual satisfaction, multiple deep partnerships, and less restrictive love lives. Public opinion remains mixed, with a significant portion of adults finding open marriages unacceptable while many 18- to 29-year-olds are accepting. Searches for polyamory-related terms rose notably in the 2006–2015 period. Large-sample research indicates one in five single U.S. adults has experienced consensual non-monogamy at some point, but recent shorter-term windows show much lower rates, suggesting many people try non-monogamy without adopting it long-term.
Read at Business Insider
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