A modern ceramic-vessel candle is sold as a brand-new product for $64. The price is questioned as excessive for a candle. The candle is linked to Prince Harry and Meghan Markle’s eighth wedding anniversary. An Instagram post from Markle’s As Ever lifestyle brand frames the occasion with warm sunshine, blue skies, love, and laughter, and promotes Signature Candle No 519. The product description claims a bright, refreshing scent with Moroccan mint, white tea leaves, and woodsy cardamom, meant to evoke the freshness of an English countryside day. The marketing is treated as confusing and overly specific, with skepticism about who would care about an eighth anniversary candle.
"A modern and elegant candle, housed in a beautiful ceramic vessel. Age: Brand new. Price: Yours for just $64, which is roughly 48. Sorry, that is objectively too much for a candle. Oh come on, it's for an anniversary. What better way to mark a special occasion than with a beautiful scented candle? I suppose when you put it like that. What's the big occasion? The eighth wedding anniversary of Prince Harry and Meghan Markle."
"Yesterday, the Instagram account of Markle's As Ever lifestyle brand featured a post that read: The feeling of warm sunshine and blue skies, surrounded by love and laughter. Celebrating 8 years of our founder @meghan and Prince Harry's love story. Prince Harry and Meghan Markle on their wedding day in 2018. Photograph: Damir Sagolj/Reuters What do blue skies feel like? Can you even feel a colour? The important thing is that the post also linked to a product called Signature Candle No 519."
"The website states that the candle is bright and refreshing, with quietly grounding notes of Moroccan mint, white tea leaves, and a back note of woodsy cardamom. Supposedly, it evokes the freshness of a day in the English countryside. Good that she remembers, since she hasn't actually set foot in England since September 2022 (if you don't count stopovers at Heathrow). You're missing the point here."
"The point is that an eighth wedding anniversary is a very special thing. The bronze anniversary, isn't it? Actually, no, I think you'll find it's the premium-mint-and-cardamom-scented-candle anniversary. Did you just make that up? Yes, of course I did! Listen, you try to justify something as bizarre as this. Nobody cares about their eighth ann"
#anniversary-gifts #scented-candles #prince-harry-and-meghan-markle #brand-marketing #pricing-criticism
Read at www.theguardian.com
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