"It's not like the traditional 19 bridesmaids that we've seen in the past as much as it is about, 'These are my people, and I want them to be present on my wedding day without making them show up in the same looks and stand for an hour.'"
"We've honestly had such a positive response from friends,"
"small favors and things that traditionally fall onto the wedding party."
"maybe one night of doing shots with the bride and one day of sporting a pouffy dress with a modest neckline,"
The average wedding party has shrunk to eight people, down from 10 in 2019. Gen Z favors smaller, personalized wedding parties that prioritize close friends without enforcing matching looks or extended duties. Many couples eliminate formal bridesmaids and groomsmen and instead rely on friends for ad hoc help with small favors and logistical tasks. Couples are marrying later in life, and older friends are often busy with careers and families. Some celebrations still feature large 'Bride Tribes' who participate in festivities without standing at the altar. Wedding attendance and pre-wedding event costs have risen significantly.
Read at Axios
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