Inside the bizarre business of 'renting' a girlfriend in Japan, sparking debate worldwide: 'No way this is real'
Briefly

Australia is seeing a rising trend in renting girlfriends, as loneliness affects one in four young people daily. Originating from Japan, where paid companionship has a long tradition, this service has gained traction in Australia despite the high costs. Critics worry about the potential exploitation inherent in commercializing relationships. Travel content creator Jorden Tually explored this phenomenon in Japan and noted how these services address deep emotional needs, underscoring the social isolation exacerbated by modern online interactions, while sharing his personal experiences during the process.
On a recent trip to Japan, Jorden Tually decided to see for himself what rental girlfriend services were about, finding they meet social needs in a lonely world.
Renting girlfriends demonstrates loneliness power; despite a cost of living crisis, people pay for companionship to temporarily satisfy emotional and social needs.
Read at New York Post
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