"Planning to get married on Valentine's Day? You may want to reconsider; while it might seem like the height of romance to say "I do" on a day celebrating love, a new study suggests that people who marry on Valentine's Day and other gimmicky dates face a higher risk of divorce. Weddings that take place on Valentine's Day or special-number dates like 9/9/99 or 1/2/03 are 18 to 36 percent more likely to end in divorce than weddings on ordinary dates, according to researchers at the Melbourne Institute of Applied Economic and Social Research."
"Researchers Jan Kabátek and David Ribar looked at a sample of 1.1 million weddings ― all the weddings that were performed in the Netherlands among 18-60-year-olds from 1999 to 2013. Then, they analyzed divorce rates in the Netherlands over that period of time (that is, out of 100 couples who married on each date, how many are likely to split up?) By what would have been their ninth anniversaries, couples who married on Valentine's Day were about one-third more likely to divorce than couples who married on ordinary days (21 percent versus 16 percent) and couples who married on same-number-dates like 9/9/99 were one-fourth more likely to divorce (19 percent versus 16 percent)."
""There were three times as many weddings on a given Valentine's Day than on an otherwise comparable February day ― and there were six times as many weddings on a given same-number date compared to an ordinary day," he said. (It's worth noting that researchers controlled for the higher number of newlyweds on the holiday and special-number dates.)"
A sample of 1.1 million weddings in the Netherlands among 18–60-year-olds from 1999 to 2013 was analyzed for divorce outcomes. Weddings on Valentine's Day or special-number dates were 18 to 36 percent more likely to end in divorce than weddings on ordinary dates. By nine years, Valentine's Day couples had a 21 percent divorce rate versus 16 percent for ordinary dates; same-number dates had 19 percent versus 16 percent. Valentine's Day hosted three times as many weddings as a comparable February day, and same-number dates hosted six times as many, with controls for higher newlywed counts.
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