"Now, many young people want their love lives off-screen again. Wendy Walsh, the in-house dating and relationship expert for DatingAdvice.com and a psychology professor at California State University Channel Islands, explains that this generation lost at least two years of social learning due to the COVID-19 pandemic. They're often terrified of talking on the phone or meeting in person, and dating apps-designed to connect strangers-essentially translate to their worst fear."
"That was my first foray into dating apps. It took me a week-and a handful of dead-end chats-before I deleted it. As it turns out, I'm far from alone. According to mobile app analytics company AppsFlyer, 65% of dating apps downloaded in 2024 were deleted within a month. This year, that number has climbed to 69%, AppsFlyer told Fast Company."
Many dating app users delete apps quickly after brief, unsatisfying experiences and stalled conversations. App deletion rates rose from 65% of downloads removed within a month in 2024 to 69% this year. Dating apps served as a social lifeline during pandemic lockdowns when Gen Z spent formative years largely on Zoom. The pandemic caused at least two years of disrupted social learning for some younger people, leaving many fearful of phone calls or in-person meetings. Younger adults still lead in online dating usage, but many prefer meeting people offline and often use apps mainly for casual encounters.
Read at Fast Company
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