
"When it comes to dating, are you getting by with a little help from your friends, as that Beatles song goes? Or are your friends instead going bye-bye when you ask them for some assistance? Well, the fact that Tinder's Year in Swipe 2025 report listed "Friendfluence" as one of the dating trends for 2026 is a friendly reminder that your friends can play a significant role in how successful versus not successful you are in dating."
"Friendfluence is the portmanteau of the words "friends" and "influence" in the title of a 2013 book by former Psychology Today editor Carlin Flora that described what the term means. Friendfluence signifies the significant influence that your friends have on your behavior, personality, preferences, and decision-making. Tinder chose "friendfluence" as a dating trend based on the results from a survey of 4,000 daters aged 18 to 25 years in the United States, United Kingdom, Canada, and Australia."
Friendfluence combines friends and influence to describe the strong effect friends have on behavior, personality, preferences, and decision-making related to dating. A Tinder survey of 4,000 daters aged 18–25 across the United States, United Kingdom, Canada, and Australia found that 42 percent said friends influence their dating lives, 37 percent plan group or double dates in 2026, and 34 percent gain hope from seeing friends' relationships. Friends can help by bringing someone to the right social activities and making introductions. Friends’ willingness to help with dating can reveal how they truly view a person.
Read at Psychology Today
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