Blake Lively's brand, Preserve, aimed to compete with lifestyle giants like Goop but quickly faced backlash and criticism, including allegations of a toxic working environment. Six former employees highlighted the chaos, emotional strain, and disorganization at Preserve, contradicting Lively's claims of inappropriate treatment by director Justin Baldoni. The brand's failure was compounded by controversial marketing strategies that were perceived as racially insensitive. Lively's experiences have sparked debate about female entrepreneurs facing unique scrutiny compared to their male counterparts, adding complexity to the narrative surrounding Preserve's downfall.
The entire company was an absolute disaster. The workplace allegations that Blake is making now are deeply ironic, given that Preserve was one of the most insane and toxic environments.
Lively launched Preserve in hopes of rivaling Goop, but it was mired in chaos and controversy, facing backlash for its pro-slavery propaganda and unprofessionalism.
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