"He said this has resulted in the company's marketing department honing in on content creation, since they know it's the best way to get in front of the AI models. There has been this whole shift in how people find agents, Raveis said. I got a call from my sales manager in my Danbury, Connecticut, office and they said someone had just walked in because they asked ChatGPT for the best real estate office in Danbury and we were it."
"We have meetings every week about what we can do with AI and how to integrate that into our company, Raveis said. The technology isn't going to replace or change the agent they are still going to be the ones making the deal but it is going to change how all the data and information an agent deals with is handled."
The company has shifted marketing toward content creation to appear in AI model outputs and capture consumer leads generated by tools like ChatGPT. Agents now receive inbound traffic after being recommended by AI models, prompting emphasis on top search positioning in local markets. The organization holds weekly meetings to integrate AI into agent marketing and transaction management, aiming to change data handling without replacing agents. The company prioritizes delivering AI solutions ahead of competitors. Growth continues in the luxury market from Maine to Florida, with new offices, award wins, and multiple planned acquisitions to expand the East Coast footprint.
Read at www.housingwire.com
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