Who sets coming soon listing rules, NAR points to local MLSs

"Brokers and agents who choose to participate in an MLS agree to comply with that MLS policies and rules, which are designed to benefit consumers and their marketplace. NAR framed MLSs as delivering pro-competitive and pro-consumer benefits, including broad market exposure, access to available properties for sale and equal access to the public."

"The statement underscores that decisions about coming soon practices such as how long listings can remain off-market and what marketing is allowed are being set and enforced at the local MLS level, not by NAR nationally. That means brokerages and agents need to track and comply with varying rules across different markets."

MLSs establish policies and rules that participating brokers and agents must follow to benefit consumers and the marketplace. NAR emphasizes that MLSs deliver pro-competitive and pro-consumer advantages through broad market exposure, property access, and equal public opportunity. Coming soon listing practices, including off-market duration and marketing permissions, are determined and enforced at the local MLS level rather than nationally by NAR. Brokerages and agents must navigate varying rules across different markets, with policy changes on pocket listings and limited-exposure listings occurring through local MLS governance structures.

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